As an executive focused on driving revenue, Amir Shemony has excelled as an evaluator of metrics to determine brand health by evaluating, developing, and implementing strategies to meet marketing and merchandising demands. He has extensive experience managing global brand teams in creating, implementing, and executing immersive and transformative retail strategies, both online and with traditional brick-and-mortar systems.
He is exceptionally well-versed in the product lifecycle and the aspects that lead to timely and effective sell in/sell through, including gross margin strategies, data analysis, predictive modeling, marketing asset development, and product management. He excels in managing large-scale projects, simplifying P&L statements, and balancing budgets.
Amir Shemony attended the University of Colorado Boulder, where he earned two Bachelor’s degrees – one in Communications and one in Psychology. This ambitious start to his education matches perfectly with Amir’s strong work ethic. Amir Shemony is a Certified Digital Marketing Professional (CDMP) and a Professional Certified Marketer (PCM). Never one to stop learning, Amir is currently enrolled as an MBA candidate at the University of Cincinnati’s Carl H. Linder College of Business.
VP: Marketing and Consumer Products
Lead the Marketing and Branding efforts for the club. Manage ten direct reports tasked in multiple functions (Consumer Products, Marketing Asset Development, Media Buying, E-mail Marketing and Communication, Grassroots Marketing, Gameday Presentation)
Director- Creative Services, Product Presentation Creative Services worked closely with Senior retail leadership, store-line management and merchandising teams to ensure Ralph Lauren’s brand message, from a product and creative perspective, was communicated to the customer in an accurate and consistent manner. The main focus was the owned and licensee shops in Mainland China, but travel was required throughout the APAC region.
University of Colorado Boulder
Bachelor of Arts – Communications & Psychology
University of Cincinnati Carl H. Lindner College of Business
Master of Business Administration & Management
CPDM: Certified Data Management Professional